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The Digital Landscape Of College Search

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While many may have once considered the college recruitment process too traditional to ever change, the ways in which aspiring college students seek and receive information has changed. Sourcing a lot of the information they get from popular social media platforms means colleges that hope to recruit their expected number of students will likely focus their efforts on creating content for these applications. One of the reasons why the use of these platforms is so important to marketing professionals and recruitment agencies is because they put a brand on the university. They create a way for students to engage directly with students or prospective studies, allowing them to open up the conversation about their educational goals and path options. Any organization can go viral on a platform such as TikTok with enough planning and the right message. To do that, organizations must create the type of content that resonates with this very specific demographic. That’s not always easy to do. That said, with the right amount of planning and the information found within the resource coupled alongside this post, any college can be better prepared to do so. Check it out!

The Digital Landscape Of College Search provided by Encoura, a company specializing in undergraduate digital marketing

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